Congrats, Ford Motor Company!
The way I see it, and finally now so does Ford, is what to they have to lose? Ford is handing over its advertising to 20 something drivers with no ad experience. I applaud them for taking the plunge...
View ArticleMarketing and Social Media
So as it turns out, two-thirds of marketers who work for organizations that have not used any form of social media marketing or PR consider themselves "very knowledgeable" or "somewhat knowledgeable"...
View ArticleBudget Planning for Viral Videos
So about 1/3 of companies who embark on a viral video campaign spend between $1000 and $10000.That said, the Internet is full of crappy videos At the very least, spend the money for a professional...
View ArticleIs social media the future of business?
As part of NY Entrepreneur Week, I attended I very informative session about the topic above featuring speakers from various gaming, web and social media companies. Here are some of the highlights-Fred...
View ArticleSound Design and Your Brand
I’ve been listening to XM Sirius in a borrowed car and I have to say that I think they do a really great job on the aural branding of their oldies stations. Beside the fact that they get talent from...
View ArticleGlobal Meets Digital
This was the name of a panel at the Levin Institute last night.The topic centered around NYC’s survival as a media center in the very challenging and scary world of globalization and digitization.Here...
View ArticleGood for Hulu, bad for Comcast
A survey from Marketing Sherpa reveals the increasing popularity of online video as a deliberate viewing choice. However, all age groups were most concerned with picture quality and download speed....
View ArticleGauging ad effectiveness without Nielsen
Here's a tip I read about-instead of testing ads using the expensive Nielsen IAG Engagement Measurement service, some video marketers create relatively inexpensive video ads and test them online on...
View ArticleCorporate Reputation and the Social Media Conversation
In a recent Vocus whitepaper, 88% of all PR professionals believe blogs and social media encourage organizations to respond more quickly to criticism, and 73% believe that the emergence of blogs and...
View ArticleGM's Reinvention
Everyone from The Daily Show to Brandweek have been weighing on GM's recent spot addressing their bankruptcy. I caught it on the air the other night and have to say I was intrigued for a few reasons. I...
View ArticleThe online video ad model-broken already
There are plenty of people watching web video, but don't count on getting back in web ad revenue the few grand it takes to produce those webisodes. A recent keynote speech at the 2009 NYC Onfront...
View ArticleWhat is it about Ikea?
Though I have mixed feelings about their practical, but ultimately shoddy and disposable wares, there is a feeling of Zen like tranquility I get when I sit in their cafeteria, eating their meatballs...
View ArticleArticle 12
This was an interesting article from Digital Tonto that discusses the old media vs new media argument. For any trend towards ‘New Media’, that would entail that the influence and popularity of ‘Old...
View ArticleNo one knows what is going on...
This is a piece of wisdom from Fred Seibert at this past Thursday’s panel discussion entitled “The Four Screens” sponsored by Creative Bubble and produced by Sobel Media.It was a terrific, informal...
View ArticleWho needs a Kindle?
Two new companies are tapping into the time challenged, ADD crowd by delivering short stories and essays in short, Iphone friendly formats. Cellstories partners up with indie publishers and literary...
View ArticleThe State of the Media-2009 and looking forward
The State of the Media-I recently read a fascinating but scary whitepaper about the state of the media from Vocus , a company that makes on demand software for public relations management.“In 2009,...
View ArticleSad but..
My wife and I promised our son a dog when one of us gets a job. This has not come to pass and he’s taking it pretty hard. However, he is loving the virtual pet apps on his Ipod Touch, bought with his...
View ArticleSo now I know...
why I haven’t made a killing in helping websites brand their video content!
View ArticleUGC ads during the SuperBowl
So I saw the "House Rules" ad for Doritos during the SuperBowl and didn't realize it was UGC. It didn't look as glitzy as some of the other ads, but I realize that only in retrospect. But it is...
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